ABOUT

How this store was born

Have you ever heard of people going into a coma and waking up a different person? Well that was me in 2016, not the coma part, (ha ha luckily) but I went to bed one night and woke up a different person the next morning.

I woke up with the sudden urge to paint, I picked up my son's little paint set, started painting, and never stopped. Up until that time, I  spent most of my days writing songs and making music for reality TV. 

Other things that I couldn't explain started happening to me. My mind was changing; I was spending more time painting than working on music or anything else. My vision started changing too. Instead of seeing lines and shapes, I started seeing light and shade.

I was suddenly intrigued with faces. I  couldn't stop looking at people. I would catch myself lost staring at people in the subway or the park all the time. I became especially fascinated with black women... Every one that I saw was more beautiful than the one before, and everyone of them had something beautiful about their face. In the confusion I gained a new appreciation for my own face - it was wild, unlike anything I've experienced.

One day, I was trying to demonstrate to my son Shilo that painting, like music, is about feelings. We were looking at a painting that I had just finished, look at that, I said to him, how does it make you feel? Unknowing to me his answer would help reshape my purpose.  Immediately the words that leaped from his mouth were “Happy dad, when I look at the painting it makes me feel happy". 

If my art makes people happy, then it must be everywhere, on everything, because everybody could use a little happiness. That is how this store was born.

Love Equal

Alexander Boyce